IS DISRUPTION GOOD
Disruption scares the living daylights out of people as the name itself conjures up images of destruction and mayhem. And this word coined especially for the use of start-ups all over the world and them being encouraged to state what they are or intend to ‘disrupt’ as it were the prerequisite for funding, this word promises a world a pain . Now the question begs, is disruption really required or is it a euphemism for something more sinister . Let’s examine….. Firstly, let me tell you … LIFE ISN’T FAIR. So with that … business is business. So one has to live with this. We shall exclusively focus on India’s stint with ‘Disruption’ and 45 years ago, a new kid on the block , Reliance, created all kinds of disruption to shake up leaders like Bombay Dyeing and several others to becoming a giant in business . Those days, people did not term it disruption nor was the business practices which caused disruption looked upon as a fair business practice....